– John Kennedy
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| our company | sales solutions | logistics solutions | technology | brain gymnasium |support solutions | ||
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| "When
written in Chinese, the word 'crisis' is composed of two characters. One
represents danger, and the other represents opportunity." – John Kennedy |
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| It is apparent that many companies do not effectively link their overall Business Plans to the associated Marketing Strategies, plans and tactics. This results in disjointed, unfocused and often misunderstood objectives. How many times does the marketing department of an organisation effectively become the marketing services support team for the sales team? How often do they land up doing random promotions, the odd press release for the MD, and the pricing administration and printshop for the sales team? How often therefore, in hard times, are they seen as a luxury and therefore one of the first departments to be retrenched? Exclusive Business Solutions will assist in organising the marketing role on a strategic level and facilitate practical and workable results for companies in conjunction with their marketing teams. | ||
| Market Research | ||
| COMING
SOON! |
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| Product Development | ||
| So you have a new product. Or maybe you have an existing product or a range of products. Or maybe you have an idea for a product. Whether your products are at the introduction stage, maturing or beginning to decline, different marketing prescriptions need to be applied in each case. This is classic marketing stuff. It's the "How you do it" that counts. Let's talk about this. Let's make sure demand is there, let's make sure your product meets that demand, let's package it up and let's take it to market in a really interesting basket! | ||
| Market Segmentation | ||
| So, do all your customers have the same preference or do they have varying preferences? Are all your customers based in the same country? The same city? Are they all prepared to pay the same price for your product? Do you customise your product internationally? Is your market segmented the same way it was last year? Is it a case of one product for all? Do you have a perfect product in one country, but it's not working in another? Chances are that you may have missed an opportunity or two! Let's take stock of your markets together! | ||
| Pricing Strategies | ||
| How often is your pricing based on a "cost plus percentage mark-up" basis? How often do we find ourselves continuing to sell things at a price "because we've always done so"? How do we know when to change the price? How do we know what pricing objectives to set for each product or a whole suite of products? What are your competitors charging? What are your real costs? Why are prices different in different countries? If any of these challenges are facing you, then let's talk! | ||
| Distribution Strategies | ||
| As the world becomes more competitive and products become more accessible globally, we need to tighten our distribution economies. Let's look at distribution efficiency, production and distribution capacity. With a background in logistics, Exclusive Business Solutions is clearly the right partner to review your distribution strategy. | ||
| Marketing Services | ||
| We can embark on full marketing campaigns for you or specific marketing services, thus handling the overload in your existing marketing department. So be it product promotions, media relations, advertising or e-marketing, talk to us! We have a carefully selected group of service providers, be it one individual person or a full-blown advertising agency to assist in getting the marketing job done. | ||